First Choice is to open new Holiday Villages in Turkey after parent company Tui Travel purchased the Magic Life brand of resorts.
Magic Life has been bought by Tui Travel from its majority shareholder Tui AG. The brand currently operates 13 holiday club-style resorts in Turkey, Tunisia, Egypt, Greece and Spain which are aimed at the German and Austrian markets.
Tui Travel intends to turn two of Magic Life’s Turkish resorts into First Choice Holiday Villages following the deal. Tui Travel purchased Magic Life for €6 and will be taking on €10.5 of debt from the company.
“The proposed acquisition is consistent with Tui Travel's strategy of securing exclusive access for the group to an attractive, differentiated high-quality club product in good locations,” said Tui Travel in a statement.
The first on the list is the Jules Undersea Lodge off the coast of Key Largo Florida. This strange accommodation is located 21 feet below sea level at the bottom of the Emerald Lagoon in the Key Largo Undersea Park. Jules opened in 1986 and has hosted many guests since then. It was even highlighted in the television show “The Amazing Race.” The lodge can hold up to 6 people in two bedrooms and also offers a common room with a dining area, kitchen, and entertainment area. Each of the two bedrooms has a 42 inch window that offers fabulous views of the sea life. Don’t forget your wetsuit for this one!
Next up is Das Park Hotel in Linz, Austria. This hotel takes recycling to a whole new level. Here you will find renovated sewage pipes that are clean and functional. Located on the banks of the Danube, this inexpensive alternative to a hostel offers a double bed, light, power, and storage with shared bath facilities just a short stroll away. All this can be yours for about $100 per night.
The Ice Hotel in Jukkasjarvi, Sweden is an experience to remember. Each year artists create the largest hotel in the world, made entirely of steel and ice. The first phase of the hotel begins around December 10th each year and is usually completed by December 30th. Ice blocks are taken from the Torne River and formed into guest rooms. Each room has a unique theme with creative carvings. If you are an artist, you too can help create this wonder. Just be sure your application is in by July 1st.
The acquisition of the Magic Life companies will also enable the group to grow the business by expanding the concept beyond its traditional source markets of Austria and Germany as well as expanding into new destinations.
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